The fundamental philosophy of Garden Hotels is based on the implementation of conscious actions to preserve our planet and improve the quality of life of those who inhabit it. This commitment to the environment has led Harvard University, one of the most prestigious academic institutions in the world, to recognise us as a model of sustainable management in tourism through our circular economy strategy.
Harvard University offers a training course dedicated to Sustainable Tourism, which inspires students to re-imagine the sector in the direction of a more sustainable approach. This course explores practical examples from leading companies in the industry, including Iberia, MSC Cruises and Garden Hotels.
Our sustainability team will present the case in a master-class on 8 November. In this session, we will share the group’s strategy based on the implementation of circular economy principles at all levels of the company. The fact that Harvard University has chosen us as a model of success for our actions in the sustainable development of our activity makes us proud for many reasons and here we share with you the reasons why. Firstly, it represents a unique opportunity to showcase the efforts that we have been making for years in the organisation, together with the entire team behind it. Secondly, it allows us to make visible and promote the fact that a tourism model that places responsibility towards the environment and people at the forefront is possible in the Balearic Islands.
The highlights of Garden Hotels’ circularity-based corporate strategy are:
- The adoption of conscious purchasing as a procurement process philosophy including environmental and social criteria.
- Absolute support for local and ecological produce, such as, for example, for Me ecológico de Mallorca, which is today the only hotel chain that consumes such produce.
- The circular supply of returnable amenities made of local and organic ingredients from the Mallorcan company Flor d’Ametler to all hotels in Mallorca and Menorca.
- The reuse of organic waste from the hotel’s kitchens and restaurants to generate compost suitable for organic farming in collaboration with Sa Teulera.
- The offer of a buffet with exclusively organic and mostly local products in some of our establishments.
- The replacement of lawns with green gardens in hotels. (Mallorca, Menorca and Ibiza).
- The creation of an entertainment programme for all our hotels with sustainability as a cross-cutting theme.
- The commitment to the education sector through the CIRCULAR FP innovation project to include the circular economy in the curriculum of vocational training studies.
We believe in a regenerative model, capable of restoring the health of the ecosystems in which we exist.
These actions are part of the daily work of all Garden Hotels employees and through the annual objectives programme we continue to work to improve the impact generated by our activity, seeking the regeneration of the environment. Since 2021, this progress has been certified by AENOR through its Circular Strategy Standard, which obliges us to set clear challenges, monitor and audit to meet them, as well as to offer transparency and truthfulness to all our stakeholders.
Garden Hotels, in the media
This opportunity offered to us by Harvard University thanks to our corporate strategy in circularity is being picked up by different media such as Diario de Mallorca, Hosteltur or Cadena Ser, among others, with headlines such as: “The success of Garden Hotels’ sustainable tourism model travels from Mallorca to Harvard University”, “The Mallorcan chain has been chosen as a success story in responsible tourism” or “Garden Hotels, a success story in sustainable tourism and the circular economy”